Virtual Reality Game - ABSA Bank South Africa

Custom 6DOF Virtual Reality Game Developed for ABSA Bank South Africa

We developed a high-end 6DOF (Six Degrees of Freedom) virtual reality game for ABSA Bank South Africa. The objective of the project was to showcase the benefits of the ABSA Rewards program in a fun, competitive, and immersive environment.

The agency that contracted us for the project was running mall activations aimed at encouraging people to sign up for the ABSA Rewards program. At the time, high-end virtual reality was still extremely new in South Africa, making this one of the first virtual reality mall activations of its kind in the country.

The virtual reality experience was used as a reward for customers after signing up for the ABSA Rewards card. The activation generated extremely positive feedback, and the client reportedly achieved almost double the number of signups they originally anticipated during the campaign.

Video of the Virtual Reality Game

Below is a video showcasing the ABSA Bank virtual reality experience and demonstrating how the game worked during the activation.

More About the Virtual Reality Game

Virtual reality beach house environment developed for the ABSA Rewards experience.

Developing immersive virtual reality experiences using the HTC VIVE platform.

Players searching for hidden ABSA Rewards inside the virtual reality beach house.

Virtual Reality Game Brief

The client asked us to develop a custom virtual reality game centered around the ABSA Rewards program. The concept involved creating a virtual beach house environment where players had to search for hidden ABSA Rewards items.

The experience also needed to include a competitive element that allowed players to compete against one another for the highest score and fastest completion time.

Introduction and Orientation Experience

At the time of the project, high-end virtual reality was still unfamiliar to most South Africans. To make the experience more accessible to first-time users, we created a dedicated orientation and training scene before gameplay started.

During the tutorial, players learned how the controls worked and how to interact with virtual objects inside the environment.

Players needed to locate hidden reward items, pick them up, and place them onto a designated table before progressing into the main game.

Virtual Reality Gameplay Experience

After completing the orientation, players were teleported into the virtual beach house environment where they needed to search for hidden ABSA Rewards items as quickly as possible.

Participants had three minutes to locate all the rewards inside the house and transport them to the collection table.

At the end of the activation, the player with the fastest completion time won a prize.

The virtual reality game proved to be highly engaging, entertaining, and successful, receiving extremely positive feedback from both the client and participants.

Custom virtual reality game development for immersive business experiences.

We develop high-quality virtual reality games and immersive experiences for platforms including the HTC VIVE, Oculus Quest, and Oculus Rift. Our applications are developed for Windows, Android, and iOS platforms.

“I would like to personally invite you for a demonstration of the virtual reality games we have developed. It is one thing to see it in 2D and a completely different experience to try it in high-end virtual reality.”

— Gerald Ferreira

Virtual Reality Game Development in South Africa

Our virtual reality company is based in Johannesburg, South Africa, and we have been involved in virtual reality development and immersive media experiences for many years.

If you are interested in developing a custom virtual reality application, immersive training experience, or interactive VR game for your business, we would love to help bring your concept to life.

For more information about our custom virtual reality development services, visit:

Virtual Reality Development Services